![]() Mainly because your website results will look a lot neater, organized, and display more information to the searcher. The main benefit of rich snippets is getting more people to visit your website. ![]() Side note: Structured data, schema code, and microdata are effectively the same thing and are used to allow the search engines to add rich snippets and rich results to your web pages. If you were to use the ‘review' structured data markup, then this is how you can get those fancy-looking yellow stars for online reviews. You put the schema code in the head section of your website, and if the search engines use it, it will display the following information in the search results, in addition to the standard listing:Īgain, it doesn't take a genius to see how this will produce more clicks to your website. “description”: “This wedding cake has jam in it and no almonds.”, You can view the entire list on Google Search Central, but typically you have:īelow is an example of structured data for a “Recipe”, There are numerous structured data codes that Google and other search engines recognize, and FAQ is one of them. Google decided to use this result, and that's why the display has rich snippets attached. The image above shows results from a website that uses the FAQ structured data for that article. Search engines understand which rich snippet to use by the structured data added to the content. The above example uses the FAQ, rich snippets, but others can be used, such as a recipe, article, course, carousel, and many more. They make the searcher more informed about the website (content) they are visiting.īelow is an example of search results without rich snippets:Īnd here's an example of a search result using the FAQ rich snippet:Īs you can see, the search result with the rich snippet is more visually appealing and will very likely get a better click-through rate. Rich snippets are Google search results, but with snippets of information attached to them. How Do I Add Rich Snippets To My Website?.What Are The Benefits Of Rich Snippets?.
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